Total Customer Care

Customer Care is not just about 'customer relations'. It is too easy simply to associate this topic with the 'have a nice day' approach to customer service.

Total Customer Care is about internal as well as external customers. It follows the fundamental philosophy that the complete satisfaction of internal customers' requirements will lead to complete satisfaction of external customers requirements.

To achieve this requires the commitment and dedication of both managers and staff and possibly a change in company ethos. This will not usually be attained in the short term.

A sustained and planned effort will be needed. The company must reach this target itself. The role of the consultatn is to act as facilitator, mentor and guide.

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© The Support Group, 2003